Positioning and Brochure

Blueberry Hill Hotel Positioning and Brochure*

Blueberry Hill is a new boutique business hotel in Honeydew, North-west of Johannesburg, next to the Eagle Canyon Golf Course and minutes from Lanseria Airport and Sandton.

Blueberry Hill Hotel is positioned to be a hub of activity and is the only hotel in Honeydew to offer:
-    69 spacious, fully serviced 4-star rooms
-    Investment opportunities with 15 penthouses 
-    Fully-equipped business centre and business lounge 
-    State-of-the-art conference and meeting rooms
-    A heated pool, gym and spa 
-    A variety of dining experiences 

The challenge was to establish a language that clearly differentiates Blueberry Hill from other well-established business hotels in Johannesburg.

I positioned the Blueberry Hill as having: More vantage point, less plain view.